| Session Name: | Billions of Gamers. Thousands of Needs. Millions of Opportunities. (Presented by Intel Corporation) |
| Speaker(s): | Roger Chandler |
| Company Name(s): | Intel Corporation |
| Track / Format: | Business and Marketing |
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| Overview: | The PC offers among the largest and most wide-spread and varied audience of game players in the world. Intel has spent years conducting research with PC users about the ways in which computers enrich their lives. In this tour of the world, Intel will share some learnings from players we met, and how user-research-based innovation shapes our efforts to work with partners to drive platforms and technologies forward. We'll share insights into understanding usage and technology trends to help you better reach players. |
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