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|Session Name:||Learn How VIP Management Can Change Your Company's Revenue Footprint|
|Company Name(s):||Zynga , T2|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This lecture will give game developers the knowledge needed to apply data-driven VIP Management, which will allow them to engage and retain their most loyal players, as well as how to deliver a definitive ROI in dollar value that comes from VIP. Gemma Doyle, Vice President at Zynga, will also discuss subjects like: submitting a business value proposition with realistic ROI projections, segmenting a base with the right ratio, what data needs to be the driver behind one's VIP operation, how and when to pivot to pockets of opportunity based on data stories, and more.|