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Session Name:

The Evolution of Game Monetization, Retention and Acquisition (Presented by Amazon Prime Gaming, Voodoo, Nifty Games, Publicis Groupe and SCUTI / Lenderwize)


2023 has already witnessed the advent of changes for mobile game makers, while opening new opportunities for PC and Console games.Most game-makers treat monetization as an afterthought, and the majority do little to improve the cash flow of their business. Now is the time for all game-makers to hit the 'reset' button and take another look at how they acquire, retain and monetize players. Few are taking advantage of solutions already proven in market.For this session, we have assembled a panel of top industry insiders (to be announced soon), each with over 20 years of game-making experience, to provide practical insights into how all game makers can introduce optimal ways to acquire new users, retain them longer, and monetize better than ever. These solutions are already in market but have been long under the radar, with little developer awareness. It's time for the game industry to evolve to a rewarded hybrid business model that can work for any game.

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