You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Find the Right Users, Find Success (Presented by Google)


It's important to drive awareness of your app, but you want to reach the right kind of users: those who engage with your app often, and drive frequent usage and conversions. App promotion, re-engagement, and knowing how to assess lifetime value presents challenges to all app developers. Search, display and video can all work together to build your user acquisition strategy in a sustainable way. Discover how you can leverage Google's tools to achieve your goals.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Alex Valle
  • Google Inc
  • free content
  • Business & Marketing
  • Business & Marketing