This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||How to Catch a Unicorn: De-Risking Creativity|
|Speaker(s):||Joost van Dreunen|
|Company Name(s):||SuperData Research, NYU Game Center|
|Track / Format:||Business & Marketing|
|Overview:||Creativity is inherently risky. Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around. But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom. In this lecture, we will identify the major stumbling blocks that game companies face, and see how others have either overcome or succumbed to them. Building on market data, consumer insights and company case studies, we'll take a look at what you can do reach the middle ground between business rationalization and creative freedom.|