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The Number One Educational Resource for the Game Industry

Session Name:

Elevating Development: Embracing Esports for Small to Medium-Sized Studios

Overview:

Join Lars for an insightful exploration into the world of esports integration. Discover how to unlock the potential of esports to boost both game development and marketing strategies. We delve into the power of esports as a marketing tool, sharing real success stories and strategies for successful integration. Learn to navigate technical challenges and overcome common hurdles, all while understanding the financial considerations. This talk is your guide to harnessing esports to enhance engagement, brand visibility, and revenue growth.

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  • Game Developers Conference 2024
  • Lars Malcharek
  • Giants Software
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  • Business & Marketing
  • Business & Marketing
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