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Session Name:

The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

Overview:

A lot of indie devs have to work with small budgets to promote their game, so it's key to spend every penny wisely! So this talk is all about how to wisely spend pennies on your promotional campaign!nnThis talk offers a hands-on overview of how to conduct promotion campaigns (covering marketing, pr, influencers, trailers, paid ads and more), with rough price ranges for different activities, to help you prioritize what will actually have the most impact and how you can tell when certain marketing activities start to have diminishing returns. nnExpect hands-on examples, common traps, good value for money tips and some good old fashioned NUMBERS!

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