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The 30-Second 'Roblox' Rule: How to Hook the Next Generation of Gamers


In this session, Taylor highlights the four fundamental pillars of Roblox development that we follow at Gamefam discussing strategies on how to obtain, retain and grow an active player base, and how to spark the organic growth of an enthusiastic community surrounding your experience. He will compare and contrast critical distinctions between building a successful experience on Roblox that leads to higher conversion rates and player retention, and discuss the unique preferences and expectations of Roblox users which often contradict traditional game design methodology. Throughout, Taylor shows key takeaways following his work at Gamefam on the launch of 3 of the top 5 highest-rated Roblox virtual concerts of all time (Saweetie Super Bowl Concert, 24kGoldn & The Chainsmokers), as well as breakdowns of the two most popular branded games on the platform (Sonic Speed Simulator & Barbie Dreamhouse Tycoon).

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