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Session Name:

Sugary Statistics: What We Have Learned About 'Candy Crush' Content After 10 Years and Over 15,000 Levels

Overview:

Jan Wedekind, the Head of Central Insights, introduces what King has learned about content in Candy Crush after 10 years+ and shipping over 15,000 levels. Xavier Guardiola, King's Director of Data Science, introduces how a genre-agnostic model based in theoretical physics has helped King to characterize "true" engagement for all those levels and optimize the player progression experience. They also show the importance of considering the whole game progression when tweaking or fixing any individual level. Finally, the presentation shows how the physics of Data Scientists and the magic of Level Designers work hand-in-hand together to improve the game.

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