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How to Craft an Ever Expanding Franchise: The 'Dead by Daylight' Horror Universe


'Dead by Daylight' boasts more than 50 million players both globally and across all platforms. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. Now that 'Dead by Daylight' is recognized as the Hall of Fame of Horror, the franchise expands by partnering with other entertainment companies in video games, comic books, movies, and more. During this talk, the attendee gets different perspectives on how the speakers proceed when selecting the brands they welcome into their world, and how they proceed when they license 'Dead by Daylight'.

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