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The Number One Educational Resource for the Game Industry

Session Name:

Performance Marketing: Profitable Growth Strategies


We've all heard that you need to spend money to make money and this is more true than ever as the gaming market becomes more saturated. Using the stock market as an analogy. This talk focuses on why you should be marketing your game and how you can do that effectively. It shares key marketing strategies learned while working in marketing for the past 10 years. Additionally, there is discussion about setting budgets (both low and high), traffic split, mitigating risk and more. Current data, trends and case study information from marketing our wide portfolio of Kongregate games is presented.

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  • Game Developers Conference 2024
  • Heather Gainer
  • Kongregate
  • free content
  • Business & Marketing
  • Business & Marketing