The Number One Educational Resource for the Game Industry
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Overview:
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With over 3 billion gamers globally, game developers have a unique opportunity to drive positive impact at an international scale. It's no secret that coveted Gen Z and millennial audiences gravitate toward purpose-driven brands and games are no exception. In fact, nearly 70% of gamers are more likely to engage with titles that incorporate social good initiatives, whether through promoting sustainability or championing marginalized communities. But how can studios launch purpose-driven activations that not only resonate with players and encourage real-world action, but help reach key KPIs and studio goals in a challenging industry landscape? Join Mathias Gredal Nrvig, CEO of SYBO, the mobile games studio behind Subway Surfers, Jennifer Estaris, Game Director at ustwo games, and Lisa Pak, Head of Operations at the Playing for the Planet Alliance, as they share actionable insights for studios hoping to enhance social impact efforts, but aren't sure where to begin.
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