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The Number One Educational Resource for the Game Industry

Session Name:

Unity Developer Summit: Player-First Monetization: How Metacore Balances Engagement & Revenue (Presented by Unity)

Overview:

Discover how Metacore, the studio behind the hit mobile game Merge Mansion, has mastered the art of player-first monetization, seamlessly blending IAP and in-game ads to create a thriving free-to-play mobile experience. In this session, Eric Bolitho (Product Manager, Monetization at Metacore) and Franco Spina (Senior Manager of Game Design & Monetization Consulting at Unity) will share their expertise on designing engaging, player-centric hybrid monetization strategies. They'll explore the challenges and rewards of diversifying revenue streams and discuss best practices for integrating IAP and ads without disrupting the player experienceensuring engagement and long-term success.

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