The Number One Educational Resource for the Game Industry
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Overview:
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Financial sustainability is hard work and requires a lot of focus on elements that the gaming industry often ignores. The attention to KPIs, such as awareness, wish lists, followers, and sales is the starting point of a lecture that analyzes in-depth the impact of various marketing and comms activities towards the success of a game, both at launch and during its potentially very long lifetime. With the help of actual data and following the cycle of five different game franchises, Slitherine gives a thorough breakdown of what helped it become one of the most successful publishing companies in the UK.
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