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Are You Missing 10% of the Market?
In this talk, Elina Arponen presents the realities of what it is to develop games for the fast moving HTML5 games market. She shows practical examples from both the advantages and disadvantages of the sector, especially when it comes to business viability and the trinity of acquisition-retention-monetization. Actual technical development of a web/HTML5/WebGL based game is only briefly touched upon. The presentation also covers the current state (and bit of the history!) of the available HTML5 game distribution platforms. These distribution platforms have a major role in shaping up the market. At the end overall market size, growth and main drivers are discussed.
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