The Number One Educational Resource for the Game Industry
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Overview:
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In this session, attendees will be introduced to new communication tools to help them design a successful game launch campaign. The session will cover several tactics across multiple marketing channels, including examples drawn from campaigns the speaker has worked on, like Baldur's Gate 3, Nightingale, Solium Infernum, and The Operator.After covering an informative introduction to new communication tools, the session will move to its relation to practical approaches, and how they can be applied to titles of all sizes. Real-world examples and statistics will help contextualize these explanations and anchor them in real case studies, including using Discord as a communication platform. The session will then explore key channels such as PR, and influencers in depth. Practical guidance on using these new tactics for campaigns and averting common pitfalls will be a big focus, ultimately equipping attendees with actionable insights for decision-making on their own campaigns.
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