The Number One Educational Resource for the Game Industry
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Overview:
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In this session, Karan Chhabra - SuperGaming's Associate Director of Community explores the powerful impact a dedicated community can have on an unreleased game, using Indus Battle Royale as a case study. Attendees will discover how the team built a 300,000+ player base before launch, leveraging Discord, exclusive beta access, and referral programs to drive organic growth. The talk covers how community-driven development accelerated game iteration cycles by 30% and led to faster, more relevant gameplay updates. Through programs like Indus Insiders and Indus Prime Squad, the community not only shaped the game but also created career paths for players as ambassadors and content creators. This session offers practical strategies for developers looking to harness their community's potential to enhance game development and marketing momentum before release.
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