The Number One Educational Resource for the Game Industry
| Session Name: | The Monetization Paradox: How Doing the Opposite of What's Expected Drove Revenue Growth |
| Speaker(s): | Naama Frenkel |
| Company Name(s): | SciPlay |
| Track / Format: | Business Strategy |
| Overview: | We're taught to believe that successful monetization comes from pressure: tightening economies, stretching missions, pushing players toward paywalls. But what if the opposite were true? But what if generosity outperformed all of that? nnNaama Frenkel shares how her team broke conventional wisdom by giving more away and saw real revenue gains as a result. Through four case studies from live mobile games, she'll demonstrate how this approach successfully drives engagement, trust, and monetization figures that exceed expectations. This session offers both inspiration and a toolkit; not for side currencies or ad tweaks, but bold changes to your core loop. |
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