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Session Name:

Bringing Back a Legend: The Global Multi-Platform Publishing Strategy of Delta Force (Presented by Tencent Games)

Overview:

Delta Force has been a Steam top 10 mainstay, and Team Jade has learned a lot from this journey. The team behind the game built a global publishing pipeline from scratch to cultivate and support a global fanbase. This microtalk session covers the creation of a marketing roadmap to achieve a high impact-to-cost ratio, conducting PR to create a narrative and maintain exposure, and finding, engaging, and retaining content creators to bring organic traction and content to the game and community.

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  • Game Developers Conference 2026
  • Jingshen Wei
  • Team Jade / Tencent Games
  • Lingjin Meng
  • Team Jade / Tencent Games
  • Qinfu Zhao
  • Team Jade / Tencent Games
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