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Session Name Critical Persuasion Skills to Keep Your Game in the Fast Lane
Speaker(s) Richard Butterfield
Company Name(s) Butterfield Speaks
Track / Format Business and Management
Overview It takes the power of persuasion to put -and keep- your projects in the fast lane of game development. You and your team need to be able to pitch the project, tell the story, differentiate the approach, inspire continued participation and support and overcome objections. In this spirited and interactive lecture, Butterfield will introduce and help you practice key skills that will supercharge your power to persuade during the development process (This is not a how to market your game workshop).

*The Powerbite - a nifty short form template to answer crucial questions like:
o Tell me about your game/project
o Why should I support/invest in it?
o What's the latest?
*The Aspirational Story - future casting to capture the imagination of your key audiences; i.e., funders, publishers, partners and those you want to recruit etc.
*The Meeting Prep - a powerful preparation template that will get you ready for the high stakes pitch or milestone meeting
*Driving the Message - question and message techniques to keep you and your audience in the game.

GDC 2010

Richard Butterfield

Butterfield Speaks

free content

Business and Management

Business & Marketing


UBM Tech