|Session Name||European Development Edge: Being Competitive in the Global Games Industry|
|Speaker(s)||Adam Boyes, Stephen Gaffney, Johan Sjoberg, Christofer Sundberg, Roger Walkden, Peter Zetterberg|
|Company Name(s)||Beefy Media, Splash Damage, Digital Development Management, Avalanche Studios, EA Partners, Microsoft Game Studios|
|Track / Format||Business & Management|
In the increasingly globalized and rapidly evolving games industry it has become significantly more important for developers to stand out from the competition and provide unique and competitive products and services. The session will focus on how European developers can work to stay ahead of the curve and position themselves so they will be competitive and relevant partners for publishers from all over the world.
The panelists are industry leading developers and publishers and will provide insight into what approach their companies have to business development. They will also provide examples of strategies that have proven successful and strategies that have not. The attendants main take away will be an increased understanding of the mechanics that make your studio an irresistibly attractive business partner.