Session Name: | Branded Apps in the App Store Games |
Speaker(s): | Ayham Gorani, Nico Lumma, Mehrdad Piroozram, Michael Schade, Torsten Zarges |
Company Name(s): | Widgetlabs, Scholz & Friends Group, iSteps, FISHLABS Entertainment GmbH, kress |
Track / Format: | Business & Management |
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Overview: | This panel will discuss the view of corporates who are using branded apps to target and interact with consumers. In particular, the role of games as a tool for lead generation and branding / product marketing. What is the strategic focus of large enterprises within this channel? What kind of games will be offered by corporates in popular app stores in the near future? |