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Session Name Branded Apps in the App Store Games
Speaker(s) Ayham Gorani, Nico Lumma, Mehrdad Piroozram, Michael Schade, Torsten Zarges
Company Name(s) Widgetlabs, Scholz & Friends Group, iSteps, FISHLABS Entertainment GmbH, kress
Track / Format Business & Management
Overview This panel will discuss the view of corporates who are using branded apps to target and interact with consumers. In particular, the role of games as a tool for lead generation and branding / product marketing. What is the strategic focus of large enterprises within this channel? What kind of games will be offered by corporates in popular app stores in the near future?

GDC Europe 2010

Ayham Gorani


Nico Lumma

Scholz & Friends Group

Mehrdad Piroozram


Michael Schade

FISHLABS Entertainment GmbH

Torsten Zarges


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Business & Management

Business & Marketing

UBM Tech