|Session Name||An Old Horse Learning New Tricks - From AAA Retail to AAA Online|
|Track / Format||Game Design|
In his keynote, Cevat Yerli will identify the challenges that a classic AAA retail developer like Crytek faces when embarking on the development of a highly innovative AAA online FPS such as the recently announced title “Warface”. With regards to the product there are significant differences in gamer expectations, tolerance of frustration or inconvenience, usability, service features or even fun. For the process of development there are great synergies between those 2 worlds but also insurmountable differences that require learning anew. The talk will outline how the two models, AAA retail and AAA online, can be mutually beneficial and how a developer can get the best out of both worlds.