|Session Name||DIY XBLA FTW: The Dishwasher: Vampire Smile Postmortem|
|Company Name(s)||Ska Studios|
|Track / Format||Business and Marketing and Management|
Ska Studios' lead dishwasher James Silva will talk about the two year road from the launch of The Dishwasher: Dead Samurai, a shot in the dark XNA contest winner, to the planning, production, marketing and launch of its sequel, The Dishwasher: Vampire Smile on XBLA. He'll discuss the tricky and often emotional transition from student hobbyist to totally legit professional indie game developer, themes, tools and techniques behind the game's design, adventures in shameless self-promotion (DIY-style), publishing through Microsoft on XBLA and a semi-scary, ultimately awesome launch day.