You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Greetings, Troubleshooter: Living in a Gameful World
Speaker(s): Sebastian Deterding
Company Name(s): Hans Bredow Institute for Media Research, Hamburg University
Track / Format: Gamification Day

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Today, we live in an algorithm-shaped, "robot-readable" world, a "code/space" where more and more of our everyday actions are tracked, stored, processed, decided upon and performed by computers on the other side of the interaction - from regulating traffic speed to alarming the nurse next door, from high-speed trading to withdrawing cash at your local ATM. So if these systems are already pervasive: Why not design them to actively steer society to the better? What sounds like the spooky premise of a 1950's sci-fi novel (or a satirical 1980's sci-fi RPG) has become a real-life experiment - pursued by people pushing the notion of "gamification". Hence, the simple question this talk asks is: Well, what does happen if we make rules, let computers execute them, and then put some humans inside?

GDC Online 2012

Sebastian Deterding

Hans Bredow Institute for Media Research, Hamburg University

free content

Gamification Day

Other