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Session Name Greetings, Troubleshooter: Living in a Gameful World
Speaker(s) Sebastian Deterding
Company Name(s) Hans Bredow Institute for Media Research, Hamburg University
Track / Format Gamification Day
Overview Today, we live in an algorithm-shaped, "robot-readable" world, a "code/space" where more and more of our everyday actions are tracked, stored, processed, decided upon and performed by computers on the other side of the interaction - from regulating traffic speed to alarming the nurse next door, from high-speed trading to withdrawing cash at your local ATM. So if these systems are already pervasive: Why not design them to actively steer society to the better? What sounds like the spooky premise of a 1950's sci-fi novel (or a satirical 1980's sci-fi RPG) has become a real-life experiment - pursued by people pushing the notion of "gamification". Hence, the simple question this talk asks is: Well, what does happen if we make rules, let computers execute them, and then put some humans inside?

GDC Online 2012

Sebastian Deterding

Hans Bredow Institute for Media Research, Hamburg University

free content

Gamification Day


UBM Tech