You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Game Design is Business Design
Speaker(s) Ethan Levy
Company Name(s) FamousAspect
Track / Format Design
Overview The game industry has changed. A rapid shift is underway as we move from a packaged goods dominated past to a digital, free-to-play dominated present. More players then ever enjoy the widest range of games of any time in our industry's history. In this new world, the designer's role has changed dramatically. The successful designers of our digital present are not only masters of fun, but also masters of business models and monetization. This lecture talks about the changing role of game designers and presents case studies of how they can successfully apply business design to their practice.

GDC Online 2012

Ethan Levy


free content



UBM Tech