You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Indie Grassroots Marketing
Speaker(s) Zach Gage, Rami Ismail, Raph Koster, Adam Saltsman
Company Name(s) Independent, Vlambeer, Independent, Finji
Track / Format Business & Marketing
Overview

In today's ever more crowded world, standing out as an indie developer has grown more challenging. Traditional marketing and user acquisition costs are rising dramatically, particularly in the mobile world. Often indies lack resources for the sorts of customer acquisition done by larger firms. How can a small indie stand out? In this panel we'll bring together a group of highly successful developers who have managed to repeatedly place successful titles on the charts, sometimes working together and sometimes apart, using primarily grassroots methods. Listen to them discuss how they build community bot only with an audience but also with their fellow developers, and develop grassroots followings that make their businesses sustainable.

GDC Next 2014

Zach Gage

Independent

Rami Ismail

Vlambeer

Raph Koster

Independent

Adam Saltsman

Finji

free content

Business & Marketing

Business & Marketing


UBM Tech