Players of PC games have always been empowered to join the community and create: be it levels, quests or mods. Where has this been on mobile? Mobile players have an equal desire to create and share, but up to this point can mostly satisfy it only through passive activities like sharing and rating screenshots, asynchronous multiplayer PvP, and rigid base design. Pocket Gems' newest product, Episode, has opened all of its creation tools to the public, inviting players to create interactive animated stories and share them with the community. This talk will cover some of the mistakes we made along the way, tools and techniques we've developed, lessons we've learned, and how to apply these to the mobile industry as a whole.