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Session Name Player Centric Live Ops Monetization (Presented by Fuse Powered Inc)
Speaker(s) Jon Walsh
Company Name(s) Fuse Powered Inc
Track / Format Monetization
Overview It's now imperative that mobile publishers become experts at managing game economies. Games getting it right take a player centric approach where monetization strategy and player experience is customized to each individual player, continuously executed in a live ops environment. Examples with impact on conversions and revenue will be shown. - Ensure your games are designed to allow for the most effective monetization opportunities throughout the flow of the game. - Use Live Ops to manage the entire monetization cycle from offers to conversion to upsell to ads, at 6x or higher revenue - Optimize ads to increase not only ad revenue, but also player retention and IAPs

GDC 2015

Jon Walsh

Fuse Powered Inc

free content

Monetization

Monetization


UBM Tech