|Session Name||You're Not Alone: A Backend Technology Solution Survey|
|Company Name(s)||PlayFab, Inc.|
|Track / Format||Free to Play Summit|
Developers no longer need to build the backend for a F2P game from scratch; nowadays there are hundreds of vendors in categories such as attribution tracking, advertising, customer service, localization, predictive analytics, A/B testing, tax calculations, profanity filtering, payment processing, and more.
This session will survey this ever-growing ecosystem, reviewing the leaders, and suggesting common scenarios that require linking technologies together. This is a "pedal meets the metal" talk on the reality of implementing an actual backend to support high-level concepts that other speakers in this summit will talk about, like boosting monetization, doing effective user acquisition, or using analytics effectively.