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Session Name:

Successful Publishing on Smartphone Platforms: iOS vs. Android


This talk aims to provide a framework for successfully publishing mobile games on smartphone platforms, with a specific focus on PopCap Games' experience on iOS (iPhone / iPad) and Android, and on the differentiating factors of each environment. Topics covered will include: strategic implications of choosing a platform over the other, or of publishing the same game on both; choosing iOS or Android based on your game and on your target audience; implications of publishing in a closed environment (iOS) vs publishing in an open environment with a multitude of channels; publishing an ongoing service that evolves over time and implementing business models based on in-app monetization on each platform, with case studies.

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  • GDC Online 2011
  • Giordano Bruno Contestabile
  • PopCap Games
  • free content
  • Smartphone and Tablet Games Summit
  • Smartphone / Tablet Games