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|Session Name:||The Science and Art of Game Management: How Analytics Make Happy Players|
|Speaker(s):||Catherine Silvestre, Hidde Tonegawa|
|Company Name(s):||ngmoco:), ngmoco:)|
|Track / Format:||Smartphone and Tablet Games Summit|
Game development has always been considered a creative "right-brained" industry. Still, "left-brained" data tracking and analysis has increasingly crept into our lives, particularly when running an online social game. In this talk, Hidde "left-brained" Tonegawa and Catherine "right-brained" Silvestre discuss the intersection of data and creativity, and how the combination fuels player delight at ngmoco:). Specific topics include: