Session Name: | The Science and Art of Game Management: How Analytics Make Happy Players |
Speaker(s): | Catherine Silvestre, Hidde Tonegawa |
Company Name(s): | ngmoco:), ngmoco:) |
Track / Format: | Smartphone and Tablet Games Summit |
Overview: |
Game development has always been considered a creative "right-brained" industry. Still, "left-brained" data tracking and analysis has increasingly crept into our lives, particularly when running an online social game. In this talk, Hidde "left-brained" Tonegawa and Catherine "right-brained" Silvestre discuss the intersection of data and creativity, and how the combination fuels player delight at ngmoco:). Specific topics include: |