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|Session Name:||Everything You Need to Know about Facebook Ads: How Much do I Need to Pay to Get 1 Million Players to My Game?|
|Track / Format:||Business & Marketing|
|Overview:||Buying ads on Facebook is part art and part science. In this talk we will review many important concepts related to Facebook ad buying. We will begin with the basics such as creative rotation and analyzing key metrics such as Click Through Rate (CTR) and Conversion Rate (CVR). We will then discuss the constantly changing supply and demand within the eco-system and narrow in on pricing â€“ looking at the factors that affect the Cost Per Acquisition. Finally â€“ we will put all this together to try and answer the question â€“ how much do I need to pay to get 1 Million players to my game?|