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|Session Name:||Research on Successful R & D Model of MMO|
|Company Name(s):||Woool Game Studio|
|Track / Format:||Social/Online Games|
|Overview:||The purpose of the speech is to introduce R&D innovation, brand promotion and model improvement of MMORPG via sharing best practices & lessons learned in project Legend of Immortal. The speech mainly focuses on the following: Adaption from literature into game, and brand promotion; Emphasis on MMO market segment with micro-innovation focus; Introduce community-based MMO via Legend of Immortal community; Introduce open MMO via all platform strategy of Legend of immortal; Interactive R&D with users.|