Social games’ life cycle has always been a controversial topic. How to extend the life cycle of social games and improve the revenue at the same time has been the main concern of social game developers. Haining, from Happy Elements, will share his experience on how to make My Fishbow, the 9th Social Game in Facebook in terms of DAU, operating on Facebook. It has been 2 years and the game is still being played by millions each day all over the world ---the success comes from the continuous update and operations. At the same time, Happy Elements has successfully launched its games globally, on 14 different social networking platforms from such as Facebook, China, Japan and Korea. During today’s speech, Haining will share insights on his experience in Facebook, Japan and what it takes to succeed globally.