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Session Name:

Setting Bejeweled Blitz Free: Lessons Learned Moving From Premium to Freemium on iOS


Bejeweled Blitz has been one of the first games to be fully integrated between Facebook and iOS and one of the most successful. In December 2011, PopCap launched a freemium version of Bejeweled Blitz on iOS (iPhone / iPad): previously, the game was available only on iPhone as a game mode inside Bejeweled 2, a premium product. This session will cover the decision process that led PopCap to launch the product as a freemium offering and the launch process itself, and highlight the most important lessons learned from it. The session will also focus on the most important aspects of launching and operating a cross-platform social product (mobile and Facebook).

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  • GDC 2012
  • Giordano Bruno Contestabile
  • PopCap Games
  • free content
  • Smartphone and Tablet Games Summit
  • Smartphone / Tablet Games