|Session Name||The Rise of Free-To-Play Core Gaming|
|Company Name(s)||Benchmark Capital|
|Track / Format||Business and Marketing and Management|
The impact of the free-to-play distribution models and virtual goods sales has been well documented in the social and mobile gaming spaces. These business models have also been deployed in China and Korea on core-gamer products and MMOs with great
This session will examine the business implications of the free-to-play models in core gaming. We will discuss the entire business life-cycle of free-to-play core games, focusing on the ways these games differ markedly from existing packaged goods models. Particular attention will be paid to production, infrastructure, team organization, distribution and marketing, virtual goods merchandising and sales, and revenue recognition.