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Session Name:

Witcher 2: How CD Projekt RED Sold Over a Million Copies of its Exclusive PC Game And How You Can Too


Learn from CD Projekt RED Joint CEO Marcin Iwinski the tactics involved in creating a blockbuster franchise from scratch on a modest budget. From early research to finding a publishing partner and signing a deal, Marcin Iwinski will reveal what he has learned from 7 years working to bring games to market. Iwinski will show by example, using his experience from the award-winning Witcher franchise, the thought process that goes into creating a huge PC franchise and will then demonstrate what those lessons teach by sharing sales numbers from the Witcher franchise. Get a rare insider's look at the business decisions involved in transforming a game from an idea into products on store shelves in this hour-long session.

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  • GDC 2012
  • Marcin Iwinski
  • CD Projekt RED
  • free content
  • Business and Marketing and Management
  • Business & Marketing