|Session Name||Don't Shoot the Messenger! Messaging Across the Front Lines|
|Company Name(s)||Sony Online Entertainment|
|Track / Format||Business and Marketing and Management|
There's a war going on. A war fought on a field of words and semantics where emotions run high, where personal investment of time and money, entitlement, "rights," resources and demands become weaponry. Two sides that have the same goals but different philosophies and who rarely speak the same language can engage in catastrophic battles. This is the reality between passionate player communities and the development companies that create the realms they inhabit. Community Managers are the diplomats on the front, mediating in order to bring some order to the chaos.