|Session Name:||Licensing for the Small Guy: Should You Do It, and If So, How?|
|Track / Format:||Production|
While Doublesix is a small publisher/developer, we have worked with some major IP – including Top Gun, South Park and Who Wants To Be A Millionaire - and have now licensed some big-name brands ourselves. Is licensing the right thing to do? What effects does it have on a studio and its market? Has this been a good thing for Doublesix? Would we do it again? Importantly: how do you go about licensing without a large dedicated team and big pockets?