Two years into the development of an exclusive technology connecting Game and CG pipelines, the Passenger team -- part of the Technology Group at Ubisoft Montreal, now focuses on solving game content production issues. In this presentation, we will explain our strategy to expand a game universe, and describe the underlying authoring pipeline. We will then focus on the framework we developed to bridge both game and CG technology, and finally demonstrate how this powerful workflow can be applied to narrative game content creation. Practical application of the passenger technology will be given throughout the gamut of various well-known productions, from films like Assassin's Creed Lineage and Embers, to games like Assassin's Creed Revelations.