The games industry is often portayed in a negative light in the mass media. It is seldom reported the good that games can do. Playing games can help people learn about solving puzzles, problems, choice and consequence, and intuitive learning. Games can be social and active. Games can be used as a learning tool at school. Games can also give back. Ian Livingstone, Life President of Eidos, will share his experiences in raising the profile of the industry with the UK government, most recently with the Next Gen report on skills www.nesta.org.uk, how the UK games industry gives back via the GamesAid charity, and mentoring PlayMob, a games start-up with a business model that focuses on "giving".