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Session Name:

Consumer Interests and Behaviors in the Virtual Goods Economy (Presented by PlaySpan, a Visa company)


Gaming is expanding in all areas of a person’s life.  Increasingly, virtual currencies and microtransactions are used to drive game revenue and increase gamer enjoyment.  Frank N. Magid Associates examines this next step in the evolution of gaming in great depth and will present their research findings in this session. The session is sponsored by PlaySpan, a Visa company. Sample of data to be presented:
•    Consumer spending on virtual games across mobile, social, and online platforms
•    Planned spend for 2012 and if virtual goods/currencies continue to grow
•    An in-depth look into virtual currencies/microtransactions player profiles    

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  • GDC 2012
  • Robert M. Crawford, Ph.D.
  • Frank N. Magid Associates
  • free content
  • Business and Marketing and Management
  • Business & Marketing