Since the creation of the first installment over fifteen years ago, Harvest Moon has enchanted people all over the world with its rewarding gameplay and charming art style. The Harvest Moon series has made waves for portraying peaceful rural life in a video game world and in recent years, has inspired numerous social networking games centered around farming. Yasuhiro Wada, who produced and helped design and direct Harvest Moon, will touch on the ideas that gave birth to the series, the many successes and failures that can occur in developing and producing a video game franchise, and offer insight into the business aspects behind the series' growth.