This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Turning Innovation into Impact|
|Speaker(s):||J Allard, Robbie Bach|
|Track / Format:||Audio|
|Overview:||In the Microsoft keynote, Bach and Allard discuss the importance of software in game development amid surging development costs and skyrocketing consumer expectations. Shifting industry focus from hardware to software. Here, Microsoft announced the XNA software development platform.|