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|Session Name:||A Holistic Approach to A/B Testing|
|Company Name(s):||GSN Games|
|Track / Format:||Design|
|Overview:||Most social game developers claim to A/B test these days, but to succeed, testing must be part of your culture. How can you foster this across the organization and avoid common pitfalls? At GSN Games, every developer, designer and marketer thinks about A/B testing. This has helped the company sustain growth on the Facebook platform for over 3 years. What are common mistakes people make when designing tests? What shouldn't you test? How long should your tests run? This well received GDC 2012 session will include updates since March to help attendees will get answers to all of these questions and more, as they learn how to properly use A/B testing to grow and sustain their games.|