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The Number One Educational Resource for the Game Industry

Session Name: Guilds, Councils and Community: Monetizing Cooperation in Free-to-Play Games
Speaker(s): Robert Winkler
Company Name(s): 5th Planet Games
Track / Format: Customer Experience

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Overview: Monetizing revenge has become a common theme in many hardcore and free-to-play games that feature Player vs Player competitions, but what about monetizing camaraderie instead? Many gamers are more willing to spend a few dollars helping out a friend than the same amount to destroy a stranger. How can game developers tap into this sense of teamwork and community to create games that monetize effectively? 5th Planet Games CEO Robert Winkler explains how his company has built a successful ecosystem by nurturing passions that bring people together rather than tearing them apart.

GDC Online 2012

Robert Winkler

5th Planet Games

free content

Customer Experience

Business & Marketing