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|Session Name:||Immersive Storytelling for a Misunderstood Audience|
|Company Name(s):||Big Fish Games|
|Track / Format:||Game Narrative Summit|
|Overview:||With more than 1.5 billion downloads to date, Big Fish Games is a big deal. This company made its mark in the casual space by delivering the right games to an often ignored, often misunderstood segment of gamers: women over 35. Attendees will learn how to write game stories for an audience whose tastes are polar opposite of those in hardcore gaming.|