You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Maximizing Monetization in Core Games: Pricing, Promotions and Big Spenders

Overview:

Kongregate is a distributor of more than 150 virtual-goods games, developed by developers small and large, Eastern and Western, both casual and hardcore. As such it has a unique perspective on what types of mechanics and characteristics drive successful monetization. This talk will use examples and numbers from many different games to drill down into the psychology and economics at play in item pricing, promotions and the creation of big spenders, all crucial areas that many developers fail to maximize.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Online 2012
  • Emily Greer
  • Kongregate
  • free content
  • Business and Marketing
  • Business & Marketing
members only icon