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The Number One Educational Resource for the Game Industry

Session Name: Maximizing Monetization in Core Games: Pricing, Promotions and Big Spenders
Speaker(s): Emily Greer
Company Name(s): Kongregate
Track / Format: Business and Marketing

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Overview: Kongregate is a distributor of more than 150 virtual-goods games, developed by developers small and large, Eastern and Western, both casual and hardcore. As such it has a unique perspective on what types of mechanics and characteristics drive successful monetization. This talk will use examples and numbers from many different games to drill down into the psychology and economics at play in item pricing, promotions and the creation of big spenders, all crucial areas that many developers fail to maximize.

GDC Online 2012

Emily Greer


free content

Business and Marketing

Business & Marketing