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|Session Name:||Operating a Game Site at Scale|
|Company Name(s):||IMVU, Inc|
|Track / Format:||Programming|
It's easy to put up a web site with some static marketing pages, but once your system grows to include user registration, real-time messaging, gameplay interaction, e-commerce, micro-transactions, user generated content, metrics, analytics, and localization to different languages, it's no longer so easy.